Launch of new ITA Brand & Logo

We are delighted to launch our new & dynamic brand & logo.

Honouring our past with a modern update on the ITA fist our new brand simplifies the concept, identifies us for who we are and what we do in a bold style. The forward lean of the font suggests momentum, dynamism and movement. The vertical solidity of the fist almost acts as a full stop. Simple but bold.

Our brand’s primary colours are chosen to compliment the Taekwon-Do Dobok (white and black) and offset with a striking and vibrant green, Irish but a little louder.

Sport | Martial Art | Way of Life | Tool for Social Development

Irish Taekwon-Do Association embodies the four facets of ITF Taekwon-Do. Whatever stage of life you’re in, wherever you come from and whatever your ability ITA has something to offer. This new brand and the guidelines that will be contained in our new brand book aim to help us convey that message in everything we do. We want it to be obvious in our social media, our website, our publications and our marketing. We want anyone who comes into contact with ITA to feel they can be at home, supported and thriving within our community. The brand refresh draws on our best traditions and our iconic ‘FIST’ logo but brings it to life in a new way and with an optimistic new colour palette. We want all of our members to train, compete, promote, socialise, learn and enjoy Taekwon-Do to the fullest extent possible.

This is just the beginning….